What is Google Analystics ?

Google Analytics

Google Analytics may be a free internet analytics service that has statistics and basic analytical tools for computer program optimisation (SEO) and selling functions. The service is offered to anyone with a Google account. Google bought fry code Corporation in Apr 2005 and used that company’s fry on Demand product because the basis for its current service.

What is Google Analytics ?

Google Analytics features include:

•  Information visualisation tools as well as a dashboard, scorecards and motion charts, which   display   changes in data over time.
•  Segmentation for analysis of subsets, like conversions.
•  Custom reports.
•  Email-based sharing and communication.
•  Integration with different Google product, like AdWords, Public Data Explorer and Website Optimizer.

Google Analytics is engaged toward very little and medium-sized retail websites. The service has limitations that build it less suited to additional advanced websites and bigger enterprises. For example, the system collects information through a JavaScript page tag inserted within the code of pages the user needs to gather information on. The page tag functions as an internet bug to assemble visitant info.

What is Google Analytics ?

However, as a result of it’s dependent on cookies, the system can’t collect information for users World Health Organization have disabled them. Google conjointly uses sampling in its reports instead of analyzing all offered information.

Furthermore, some security consultants have raised considerations regarding privacy problems in Google Analytics. Through the Google Analytics Dashboard, users can collect data on people whose websites link to social networking sites like Facebook and Twitter.

What is Google Analytics ?

There are variety of economic product for enterprises that need additional advanced internet analytics, as well as those from Omniture, Webtrends, IBM’s Cognos merchandise and Oracle WebCenter.