Google Webmaster Tool 

Google Webmaster Tools is  a free service that helps you value and maintain your website's performance in search results (1). Offered as a free service to anyone World Health Organization owns an internet site, Google Webmaster Tools (GWT) may be a passage of knowledge from the biggest programme within the world to you, providing insights into however it sees your web site and serving to you uncover problems that require fixing.

What Is Google Webmaster Tool ? or What is Google Search Console ?
What Is Google Webmaster Tool ? or What is Google Search Console ?

You do not need to use GWT for your website to appear in search results, but it can offer you valuable information that can help with your marketing efforts.

How GWT can help monitor your website's performance

1. It verifies that Google will access the content on your web site.
2. GWT makes it attainable to submit new pages and posts for Google to crawl and take away content you do not wish programme users to get.
3. It helps you deliver and evaluate content that offers users a more visual experience.
4. you'll be able to maintain your web site while not disrupting its presence in search results.
5. It permits you to get and eliminate malware or spam issues that will not be simply found through different means that.

How GWT helps you perceive however Google search views your web site 

1. It tells you the foremost common queries inflicting your web site to look in search results.
2. It tells you which of them queries area unit driving the foremost traffic.
3. You can see which websites are linking to yours.
4. you'll be able to value however well your mobile web site is activity for individuals looking out on tablets and phones.

What Is Google Webmaster Tool ? or What is Google Search Console ?
What Is Google Webmaster Tool ? or What is Google Search Console ?

How to set up GWT

Before accessing any knowledge, you have to verify that you are the owner, or authorized representative, of the website. There area unit 5 ways in which you'll be able to verify your web site. One isn't extremely higher than the opposite, therefore you'll be able to opt for that choice is that the best for you.
Uploading Associate in Nursing HTML file - Google provides you a file with a selected name that you just ought to transfer to the foundation directory of your web site. The file itself is blank. Its solely purpose is to assist prove that you just have access to the website's FTP server and may drop files wherever they have to travel. Once the file goes into the foundation directory, simply click on the "verify" button in GWT, and you will have access to data.
What Is Google Webmaster Tool ? or What is Google Search Console ?
What Is Google Webmaster Tool ? or What is Google Search Console ?

Adding Associate in Nursing HTML tag - you'll be able to additionally verify the web site by adding a meta tag provided by Google that you just can drop into the header of your homepage. Once this is often in situ, click on the "verify" button to look at knowledge. It's important to note that sometimes homepage code can be challenging to find with certain content management system
(CMS) themes, particularly WordPress. It is additionally attainable that your code would possibly disappear after you update your homepage, revoking your access to GWT knowledge till the tag is replaced.

Select the supplier of your domain - Google provides you the choice of choosing your name supplier in a very drop-down list. Click on your supplier, and Google can walk you thru the steps of corroborative your web site.

Use Google Analytics - as a result of the administrator of your website's Google Analytics account, you can verify the website using asynchronous tracking code placed in the head of your homepage.
Using Google Tag Manager - this is often a tool that enables you to enter and manage all the following tags for your web site, including GWT.
Once your account is set up and your website is verified, you will have access to plenty of actionable data that can help you optimize your website. You can receive alerts from Google, regulate settings to deliver specific data to your inbox, submit XML website maps and consider user queries wherever your web site appeared in search. Learn the fundamentals of mistreatment GWT, and you may have an excellent resource on that to base your future promoting choices.